Continuing the industry trend of offering increasingly faster consumer broadband speeds, Verizon recently announced plans to double the advertised speeds of its existing broadband service portfolio. Two of Verizon's existing speed tiers will double, while the company introduces two new speed tiers.
The new download/upload speed tiers are 75/35 Mbps and 300/65 Mbps.
Verizon still plans on offering consumers an "entry-level" speed of 15/5 Mbps.
By continuing to offer higher and higher broadband speeds, Verizon is trying to keep ahead of the speed and bandwidth requirements of new applications, as well as supporting the simultaneous use of devices which connect to the Internet. According to the Verizon press release announcing the new speed tiers:
"The new speeds, to be offered in stand-alone and bundled packages, are designed to address the burgeoning growth of bandwidth-intensive applications and the increase in the number of Internet-connected devices being used simultaneously in the same household. The speeds will also support consumers who are watching more over-the-top video programming on TVs and portable devices, and accommodate the rise in Internet-enabled applications like video and audio streaming, home monitoring devices, video chat, multiplayer gaming and online backup services, all of which can simultaneously sap the strength of many home broadband connections."
By mentioning broadband applications such as streaming video and home monitoring, Verizon is also promoting the use of applications which the company is also offering as services in the consumer broadband market. This article described an earlier company release which introduced Verizon's entry into the video streaming market. The use of broadband for home-monitoring services was introduced by Verizon back in 2010.
The president of Verizon's Consumer and Mass Market business unit, Bob Mudge called the announcement of the broadband speed increases as a "societal and technological necessity," as secure network applications enable consumers to enjoy a "borderless lifestyle" in which they can connect to the content they care about, anytime and anywhere.
Mudge continued by saying:
"The ways we used the Internet and watched TV over the past 10 to 15 years have dramatically shifted," said Mudge. "With the emergence of smartphones, smart TVs, Blu-ray players, tablets and gaming consoles that also serve as over-the-top devices, consumers need more bandwidth to receive the highest-quality experience."
In the release, Verizon pointed to the reliability and quality of fiber broadband connections, as compared to the cable broadband equivalent: "The higher downstream and upstream FiOS tiers that Verizon will deliver will provide customers with sustained speed and reliability of service, in contrast to intermittent speed boosts offered by cable-company competitors whose networks, unlike Verizon's, are not all-fiber optic."
With 4G/LTE mobile broadband now reaching speeds which have only been traditionally available through wireline broadband connections, fiber connected homes are still considered by some to be among the most reliable and fastest broadband service. According to a recent industry report Verizon continues to be the largest Fiber to the home (FTTH) provider on the continent The number of FTTH network operators in North America is reaching almost 1,000, as an increasing number of small and medium-sized incumbent telephone companies, most located in rural and small town areas, swap out their copper plant with fiber so they can offer faster Internet speeds and a video service to stay competitive and bring next-generation connectivity to the communities they serve. Also building FTTH networks are a variety of competitive broadband companies, municipalities and public electric utilities. The vast majority of these FTTH network operators serve fewer than 10,000 subscribers.