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David Salway

Broadband Adoption Growth Rate at a Standstill

By August 19, 2010

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Last year's news regarding the growth of Broadband adoption rates was encouraging.  The results contained in the recently released Pew Internet Home Broadband 2010 report is not as good.  The growth of Broadband adoption rates (the rate at which Broadband users subscribe to internet service) has crawled to a standstill.  Worse yet, 53% of Americans do not think affordable broadband should be a government priority.

To read why some people do not subscribe to Broadband Internet service click here.

The study goes on to report that a fifth of American adults do not use the Internet because they do not think Internet content is relevant to their lives.  The report will undoubtedly shape how Broadband policy makers enact rules and legislation as a result of the National Broadband Plan.

The findings contained in the report would suggest that more emphasis needs to be placed on marketing the benefits of broadband and digital literacy programs. Whether this should be a responsibility of the government or commercial Broadband providers remains to be seen.

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